Archive for Advertising & Marketing
April 5, 2012 Posted by: Noah
2 Ways to Fix Customer Loyalty Programs
The Customer Experience Series is presented by Webtrends, enabling customer intelligence that helps brands deliver real-time relevance across digital channels. Download two new reports and view our 3-minute relevance video here.
Consumers aren’t as loyal to loyalty programs as they used to be.
Since 2008, the number of consumers who feel that such initiatives don’t offer any real value jumped by 50%,according to a study by Forrester Research. The same study also found that almost one-third of consumers say that loyalty programs don’t influence their purchase — that’s up from 22% in 2008. continue reading »
